ATDQ — A TAL DA QUÍMICA
Transforming data into knowledge.
A Tal da Química (ATDQ) is an online education platform developed for teaching in an immersive way. The project has as its starting point the initiative of his mentor, a Chemistry Phd Professor, fed by his passion and practice over a decade of experience as a teacher. Part of the concept developed finds in its persona the tone of communication. After identifying these issues, the project carried out by the studio included the following steps: 1. research and development of a dynamic and young visual concept with an educational bias; 2. the creation of their language and visual signature; 3. their application and development of communication channels of the platform.
ATDQ presents an elaborate visual language about the fusion between the familiar sharing icon and the representations of molecular formations used in classrooms and laboratories. This is the conceptual matrix of his visual communication, which finds in his graphs, colors and forms, elements that reinforce and manifest the brand concept.
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